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Monday, July 9, 2012

Baby Diapers in India

Baby Diapers in India


The Baby diapers shop in India is estimated to be colse to Inr 80 crore per annum. Going by Un statistics, colse to 24 million babies are born every year in this country. Approximating that 25% of these infants in the period between birth and 24 months use at least 28 diapers a week. The diaper shop in paper would be 8.7 billion pieces per year. It is estimated that the diaper shop would grow at a rate of colse to 5 - 10% in the coming years.

Baby Diapers in India

Baby Diapers in India

Baby Diapers in India


Baby Diapers in India



Baby Diapers in India

Several firms have established assorted brands in the diaper segment of the baby care products industry. However a majority of Indian people seems to use the cloth more as compared with a diaper. And associates found it difficult to change this mindset. The assorted diaper brands have adapted the products, advertised them, created awareness and reduced the prices to a great extent to fit into the requirements of the Indian market. After all the country has an heavy inherent for the diaper shop inspecting the largest people of infants. In expanding to this, the disposable wage of the (urban) households is showing a rising trend as well.

The Indian baby diapers shop is dominated by in general three brands. The first being Huggies that is preferred the most trusted in the diaper shop and enjoys the largest segment. Huggies is a brand of Kimberly Clark Lever incommunicable microscopic which is a joint venture between Kimberly Clark Corporation, Usa and Hindustan Lever Limited, India. The enterprise introduced a goods line called Nappi pads that was priced far below the diapers price and was in comparison to the cloth nappies. The brand Huggies is a common name in the baby diapers segment owing to the huge venture in advertising and promotion by this company.

Pampers happens to be the next most popular brand in the baby diapers segment. Launched by Procter and Gamble, Pampers diapers are focused towards providing value for money to the customers by providing high quality latest diapers at affordable prices. Godrej's brand Snuggy happens to be the third dominant player in the baby diaper segment. The diapers sold under this brand are imported from a China based manufacturer. One of the reasons there is not an Indian manufacturing plant is due to the lack of technology inspecting the heavy capital investment. It will be difficult to spend such a big number in setting up the unit until the shop picks up. Besides, the raw materials used in manufacturing baby diapers are mostly imported.

Other associates have also entered the Indian shop graphic by the huge inherent ready like Wipro, people and Gratt, Libero that is contribution diapers like prime open diapers, wet wipes, pant style diapers, and some other options. One of the up-to-date most players to covering in the shop of baby diapers in India is Mamy Poko pant style diapers that aim to capture the huge inherent ready in this country.

Every parent these days do not want to compromise so they want only the best toys for kids.

Baby Diapers in India

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1 comment:

  1. Nice Article and i am agree with this because The Indian baby diapers market is dominated by mainly three brands. The first being Huggies, which is the most preferred brand by many people across the country and has the largest market share.
    if you want to some Huggies Printable Coupons then your not so far.

    ReplyDelete